Helping great brands win at ecommerce.

Helping great brands win at ecommerce.

For the past decade, we’ve been mastering ecommerce, delivering fully managed, end-to-end solutions that drive real growth. Clients choose us because we show up with equal parts passion and accountability.

We have a shared obsession for the success of their ecommerce stores—our revenue share model means we have skin in the game. And to move the dial meaningfully, we invest, and keep investing, the time to gain deep insights of your business.

The next chapter, Ecomplete Commerce.

Our proven formula has helped enterprise businesses scale their online income, and now, with our Ecomplete Commerce ecosystem, we’re shaping the future—seamlessly unifying online and offline commerce. With one-team oversight and a single customer view, we unlock new opportunities.


Partnering only with world-class service providers, we ensure excellence at every touchpoint. As South Africa’s only Shopify Plus partner, backed by the global Smollan network, we sit at the intersection between digital and physical retail - the value we create is exponential.

The next chapter, Ecomplete Commerce.

Our proven formula has helped enterprise businesses scale their online income, and now, with our Ecomplete Commerce ecosystem, we’re shaping the future—seamlessly unifying online and offline commerce. With one-team oversight and a single customer view, we unlock new opportunities.


Partnering only with world-class service providers, we ensure excellence at every touchpoint. As South Africa’s only Shopify Plus partner, backed by the global Smollan network, we sit at the intersection between digital and physical retail - the value we create is exponential.

The next chapter, Ecomplete Commerce.

Our proven formula has helped enterprise businesses scale their online income, and now, with our Ecomplete Commerce ecosystem, we’re shaping the future—seamlessly unifying online and offline commerce. With one-team oversight and a single customer view, we unlock new opportunities.


Partnering only with world-class service providers, we ensure excellence at every touchpoint. As South Africa’s only Shopify Plus partner, backed by the global Smollan network, we sit at the intersection between digital and physical retail - the value we create is exponential.

2003

R.O.I Media

We launch a results driven digital agency with a strong focus on search.

2009

R.O.I Digital

We take on more ecommerce clients, rebrand, and become one of SA's first Google partners.

2020

COVID accelerates eCommerce

The pandemic forces eCommerce adoption. Many companies see 3 years worth of growth in three months.

2007

R.O.I Media

We expand our offering to control all aspects of digital. Notable new additions include social media and web development.

2015

eComplete

We synthesize 12 years of digital experience into a fully managed end-to-end eCommerce solution.

2022

SMOLLAN

We begin the transition to complete commerce. SMOLLAN joins forces with eComplete and bolts on Marketplace offering.

2003

R.O.I Media

We launch a results driven digital agency with a strong focus on search.

2009

R.O.I Digital

We take on more ecommerce clients, rebrand, and become one of SA's first Google partners.

2007

R.O.I Media

We expand our offering to control all aspects of digital. Notable new additions include social media and web development.

2015

eComplete

We synthesize 12 years of digital experience into a fully managed end-to-end eCommerce solution.

2020

COVID accelerates eCommerce

The pandemic forces eCommerce adoption. Many companies see 3 years worth of growth in three months.

2022

SMOLLAN

We begin the transition to complete commerce. SMOLLAN joins forces with eComplete and bolts on Marketplace offering.

2003

R.O.I Media

We launch a results driven digital agency with a strong focus on search.

2009

R.O.I Digital

We take on more ecommerce clients, rebrand, and become one of SA's first Google partners.

2007

R.O.I Media

We expand our offering to control all aspects of digital. Notable new additions include social media and web development.

2015

eComplete

We synthesize 12 years of digital experience into a fully managed end-to-end eCommerce solution.

2020

COVID accelerates eCommerce

The pandemic forces eCommerce adoption. Many companies see 3 years worth of growth in three months.

2022

SMOLLAN

We begin the transition to complete commerce. SMOLLAN joins forces with eComplete and bolts on Marketplace offering.

Making the connections that really count.

Our success is built on relationships—connecting people and technology in perfect symbiosis. Whether partnering with world-class platform providers, onboarding new clients, or growing our team of ecommerce experts, every connection and decision we make is driven by our core values.

Passionate

Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Passionate

Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Passionate

Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Passionate

Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Responsive

We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Responsive

We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Responsive

We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Responsive

We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Client-Centric

Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Client-Centric

Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Client-Centric

Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Client-Centric

Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Pro-Active

To us, it means stepping up, staying dependable, anticipating challenges, and always looking to add value. Try first, ask when needed, and support the team to get the job done.

Pro-Active

To us, it means stepping up, staying dependable, anticipating challenges, and always looking to add value. Try first, ask when needed, and support the team to get the job done.

Solution Oriented

We focus on possibilities, not roadblocks. We find the best path to delivery, share knowledge to empower others, and turn challenges into opportunities. We fix first, reflect later, embrace tough conversations, and practice blame-free accountability to future-proof our team and business.

Solution Oriented

We focus on possibilities, not roadblocks. We find the best path to delivery, share knowledge to empower others, and turn challenges into opportunities. We fix first, reflect later, embrace tough conversations, and practice blame-free accountability to future-proof our team and business.

Allen Jaffe

Chief Operating Officer

Allen Jaffe

Chief Operating Officer

Allen Jaffe

Chief Operating Officer

Allen Jaffe

Chief Operating Officer

Bradley Bryant

Chief Operational Officer

Bradley Bryant

Chief Operational Officer

Bradley Bryant

Chief Operational Officer

Bradley Bryant

Chief Operational Officer

Cara Procter

Head of Operations

Cara Procter

Head of Operations

Cara Procter

Head of Operations

Cara Procter

Head of Operations

Rayhaan Williams

Head of Digital Marketing

Rayhaan Williams

Head of Digital Marketing

Rayhaan Williams

Head of Digital Marketing

Rayhaan Williams

Head of Digital Marketing

Chantal Weyer

Head of Finance

Chantal Weyer

Head of Finance

Chantal Weyer

Head of Finance

Chantal Weyer

Head of Finance

Daine XXX

Chief Technology Officer

Daine XXX

Chief Technology Officer

Daine XXX

Chief Technology Officer

Daine XXX

Chief Technology Officer

Anna Greenfield

Head of Brand and Partnerships

Anna Greenfield

Head of Brand and Partnerships

Anna Greenfield

Head of Brand and Partnerships

Anna Greenfield

Head of Brand and Partnerships

Careers

We're always looking for talented individuals to join our growing team.

Join our Team

Follow the Leaders

Get in touch

Unit 103, Rhino Safari Building 

103 Francis Street 

District Six

Cape Town,

7925

Well Court

14-16 Farringdon Lane

London

EC1R 3AU

Follow the Leaders

Get in touch

Unit 103, Rhino Safari Building 

103 Francis Street 

District Six

Cape Town,

7925

Well Court

14-16 Farringdon Lane

London

EC1R 3AU

Follow the Leaders

Get in touch

Unit 103, Rhino Safari Building 

103 Francis Street 

District Six

Cape Town,

7925

Well Court

14-16 Farringdon Lane

London

EC1R 3AU

Follow the Leaders

Get in touch

Unit 103, Rhino Safari Building 

103 Francis Street 

District Six

Cape Town,

7925

Well Court

14-16 Farringdon Lane

London

EC1R 3AU