
Helping great brands win at ecommerce.
Helping great brands win at ecommerce.
For the past decade, we’ve been mastering ecommerce, delivering fully managed, end-to-end solutions that drive real growth. Clients choose us because we show up with equal parts passion and accountability.
We have a shared obsession for the success of their ecommerce stores—our revenue share model means we have skin in the game. And to move the dial meaningfully, we invest, and keep investing, the time to gain deep insights of your business.

The next chapter, Ecomplete Commerce.
Our proven formula has helped enterprise businesses scale their online income, and now, with our Ecomplete Commerce ecosystem, we’re shaping the future—seamlessly unifying online and offline commerce. With one-team oversight and a single customer view, we unlock new opportunities.
Partnering only with world-class service providers, we ensure excellence at every touchpoint. As South Africa’s only Shopify Plus partner, backed by the global Smollan network, we sit at the intersection between digital and physical retail - the value we create is exponential.

The next chapter, Ecomplete Commerce.
Our proven formula has helped enterprise businesses scale their online income, and now, with our Ecomplete Commerce ecosystem, we’re shaping the future—seamlessly unifying online and offline commerce. With one-team oversight and a single customer view, we unlock new opportunities.
Partnering only with world-class service providers, we ensure excellence at every touchpoint. As South Africa’s only Shopify Plus partner, backed by the global Smollan network, we sit at the intersection between digital and physical retail - the value we create is exponential.

The next chapter, Ecomplete Commerce.
Our proven formula has helped enterprise businesses scale their online income, and now, with our Ecomplete Commerce ecosystem, we’re shaping the future—seamlessly unifying online and offline commerce. With one-team oversight and a single customer view, we unlock new opportunities.
Partnering only with world-class service providers, we ensure excellence at every touchpoint. As South Africa’s only Shopify Plus partner, backed by the global Smollan network, we sit at the intersection between digital and physical retail - the value we create is exponential.
2003
R.O.I Media
We launch a results driven digital agency with a strong focus on search.
2009
R.O.I Digital
We take on more ecommerce clients, rebrand, and become one of SA's first Google partners.
2020
COVID accelerates eCommerce
The pandemic forces eCommerce adoption. Many companies see 3 years worth of growth in three months.
2007
R.O.I Media
We expand our offering to control all aspects of digital. Notable new additions include social media and web development.
2015
eComplete
We synthesize 12 years of digital experience into a fully managed end-to-end eCommerce solution.
2022
SMOLLAN
We begin the transition to complete commerce. SMOLLAN joins forces with eComplete and bolts on Marketplace offering.
2003
R.O.I Media
We launch a results driven digital agency with a strong focus on search.
2009
R.O.I Digital
We take on more ecommerce clients, rebrand, and become one of SA's first Google partners.
2007
R.O.I Media
We expand our offering to control all aspects of digital. Notable new additions include social media and web development.
2015
eComplete
We synthesize 12 years of digital experience into a fully managed end-to-end eCommerce solution.
2020
COVID accelerates eCommerce
The pandemic forces eCommerce adoption. Many companies see 3 years worth of growth in three months.
2022
SMOLLAN
We begin the transition to complete commerce. SMOLLAN joins forces with eComplete and bolts on Marketplace offering.
2003
R.O.I Media
We launch a results driven digital agency with a strong focus on search.
2009
R.O.I Digital
We take on more ecommerce clients, rebrand, and become one of SA's first Google partners.
2007
R.O.I Media
We expand our offering to control all aspects of digital. Notable new additions include social media and web development.
2015
eComplete
We synthesize 12 years of digital experience into a fully managed end-to-end eCommerce solution.
2020
COVID accelerates eCommerce
The pandemic forces eCommerce adoption. Many companies see 3 years worth of growth in three months.
2022
SMOLLAN
We begin the transition to complete commerce. SMOLLAN joins forces with eComplete and bolts on Marketplace offering.
Making the connections that really count.
Our success is built on relationships—connecting people and technology in perfect symbiosis. Whether partnering with world-class platform providers, onboarding new clients, or growing our team of ecommerce experts, every connection and decision we make is driven by our core values.

Passionate
Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Passionate
Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Passionate
Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Passionate
Being passionate means setting ambitious growth goals, taking pride in your work, and treating the business like your own. It’s about self-drive, optimism, and the joy of helping brands succeed online.

Responsive
We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Responsive
We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Responsive
We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Responsive
We see this as actively listening, respecting others' time, and reacting in real-time. It’s about stepping up when needed, going beyond your role, and being the first to take action.

Client-Centric
Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Client-Centric
Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Client-Centric
Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Client-Centric
Being client-centric means acting with professionalism, respect, and gratitude while always delivering quality. We go above and beyond, follow through on commitments, and immerse ourselves in our clients’ business. Whether serving customers or teammates, we walk in their shoes first and seek to learn from them.

Pro-Active
To us, it means stepping up, staying dependable, anticipating challenges, and always looking to add value. Try first, ask when needed, and support the team to get the job done.

Pro-Active
To us, it means stepping up, staying dependable, anticipating challenges, and always looking to add value. Try first, ask when needed, and support the team to get the job done.

Solution Oriented
We focus on possibilities, not roadblocks. We find the best path to delivery, share knowledge to empower others, and turn challenges into opportunities. We fix first, reflect later, embrace tough conversations, and practice blame-free accountability to future-proof our team and business.

Solution Oriented
We focus on possibilities, not roadblocks. We find the best path to delivery, share knowledge to empower others, and turn challenges into opportunities. We fix first, reflect later, embrace tough conversations, and practice blame-free accountability to future-proof our team and business.
Allen Jaffe
Chief Operating Officer
Allen Jaffe
Chief Operating Officer
Allen Jaffe
Chief Operating Officer
Allen Jaffe
Chief Operating Officer

Bradley Bryant
Chief Operational Officer

Bradley Bryant
Chief Operational Officer

Bradley Bryant
Chief Operational Officer

Bradley Bryant
Chief Operational Officer
Cara Procter
Head of Operations
Cara Procter
Head of Operations
Cara Procter
Head of Operations
Cara Procter
Head of Operations
Rayhaan Williams
Head of Digital Marketing
Rayhaan Williams
Head of Digital Marketing
Rayhaan Williams
Head of Digital Marketing
Rayhaan Williams
Head of Digital Marketing

Chantal Weyer
Head of Finance

Chantal Weyer
Head of Finance

Chantal Weyer
Head of Finance

Chantal Weyer
Head of Finance
Daine XXX
Chief Technology Officer
Daine XXX
Chief Technology Officer
Daine XXX
Chief Technology Officer
Daine XXX
Chief Technology Officer
Anna Greenfield
Head of Brand and Partnerships
Anna Greenfield
Head of Brand and Partnerships
Anna Greenfield
Head of Brand and Partnerships
Anna Greenfield
Head of Brand and Partnerships

Get in touch
021 140 7808
Unit 103, Rhino Safari Building
103 Francis Street
District Six
Cape Town,
7925
Well Court
14-16 Farringdon Lane
London
EC1R 3AU

Get in touch
021 140 7808
Unit 103, Rhino Safari Building
103 Francis Street
District Six
Cape Town,
7925
Well Court
14-16 Farringdon Lane
London
EC1R 3AU

Get in touch
021 140 7808
Unit 103, Rhino Safari Building
103 Francis Street
District Six
Cape Town,
7925
Well Court
14-16 Farringdon Lane
London
EC1R 3AU

Get in touch
021 140 7808
Unit 103, Rhino Safari Building
103 Francis Street
District Six
Cape Town,
7925
Well Court
14-16 Farringdon Lane
London
EC1R 3AU